- Homa and 8SEC collaborate to enhance and launch Merge Army, an upcoming hybridcasual mobile game that will be released in September.
- Homa's data-driven publishing expertise and tech tools, and 8SEC's exceptional development skills complement each other, propelling the growth and evolution of the hybridcasual space.
- As pioneers in the hybridcasual genre, this strategic partnership reinforces both companies' leadership positions in this landscape.
Homa is proud to announce its strategic partnership with 8SEC, a pioneering game studio in the hybridcasual space renowned for creating innovative gaming experiences. This collaboration represents a significant milestone in the mobile gaming industry as we join forces to accelerate the growth and advancement of this rising genre. By leveraging our expertise and shared commitment to pushing the boundaries of gaming, we aim to elevate the hybridcasual space to new heights, benefiting players and the industry as a whole.
The hybridcasual genre has shown incredible growth over the last few years. According to the Hybridcasual Games Playbook by Homa and Sensor Tower, 2022 hybridcasual games gathered over 5 billion downloads, a 3% increase from 2021. Also, revenue in the genre has almost doubled over the last two years as developers have mastered the balance between monetization and player experience. Undoubtedly, game developers should dive into this genre with advantages such as more engaged players, more impactful advertisements, and reasonable production costs.
Aware of this context, 8SEC and Homa will work together to enhance and launch Merge Army, an eagerly anticipated hybridcasual game set for release in September.
Within this strategic partnership, Homa's contribution will focus on refining the game's core loop, developing a meaningful meta layer of progression, and creating an efficient economy that delivers a customized and engaging player experience with maximum value. Homa will also provide valuable support in content development, user acquisition, and ad monetization.
