Why Ads Aren’t the Enemy in Game Design

Why Ads Aren’t be the Enemy in Game Design It’s no secret that advertisement placements are probably one of the less exciting parts of gameplay design for developers. In fact, many developers often opt to incorporate minimal ads as they think that a bombardment of ads can drive users away. Whilst this can happen when […]

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DEVELOPING DECODED: Glossary of Developer Terms

DEVELOPING DECODED: A guide to the most used terms by Developers When it comes to developing mobile games, it’s not uncommon for developers to throw around abbreviations and phrases left, right and centre:  SDK, API, Retention, UDID, RTD, Bundle ID, DSP, CTR… unless you’re familiar with the developing world, these acronyms and phrases can seem […]

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Tip 4: Effective Onboarding

Effective Onboarding : Increase RRD1 and decrease overall user exit rate Onboarding a user to a game is one of the most fundamental parts of mobile game design. It’s otherwise known as the initial learning stage or “tutorial” section which explains the game mechanics to the user. For many mobile game developers, a low retention […]

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Tip 3: Visualised Player Progress

Visualised Player Progress : Increase your average session time by 25% What do we mean by visualised player progress? Visualised player progress is a graphic display showing the player the amount of progress they’ve completed in terms of speed, progression or time. Increasingly present in more and more hit games, this visualisation of player progress […]

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