Data Analytics
The difference between a hit and a miss often comes down to the data. At Homa, we hang our hat on better data and stronger insights – and here’s exactly what we mean by that.
Analytics
Get all the essential game metrics on how your game build is doing. Installs, retention, playtime, and more all visible at a glance and working out-of-the-box as soon as you integrate Homa SDK. Gone are the days of checking 3 different tools to measure success. With analytics in Homa Lab you finally have all your performance data in one place.
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Daily updated data on game KPIs: retention D1, D7, D28, playtime
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UA and monetization metrics: eCPM and CPI
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Coming Soon: Quality metrics: game errors and stack traces
N-Testing
A/B testing or multivariate testing are essential steps in creating a popular, profitable game. Our advanced N-testing capabilities are available in Homa Lab, so you can create and deploy new N-tests in collaboration with publishing managers, or review the performance of existing tests and make decisions using fresh data, tested for statistical significance.
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Create experiments with multiple variants and user groups
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Have winners selected on the basis of statistical significance testing
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See the differences in engagement between variants
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Set winning variants for all players or change the distribution of variants
Start building games with data, insight and tested hit potential built right in.